99 days ago • Posted by Martin Boujol

Amazon is much more than an online store

While we all think of Amazon as a huge e-commerce platform, this is not the full picture. The company has introduced plenty of other services in addition to its generic e-commerce activity and cloud computing offerings. In addition to their smart speaker line, they built new wi-fi routers, Fire TV streaming sticks, a autonomous home security drone and plenty of other gadgets. As you can see on the graph below, Amazon's e-commerce activity represents only half of its revenue, with commissions charged to third party sellers, AWS, subscriptions services, physical stores and other activities making up for the other half. 

Source: Statista, Amazon

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Amazon is much more than an online store