85 days ago • Posted by Martin Boujol
Food is the final E-commerce frontier
While we've seen a surge in e-commerce this year and the previous years, online spending as a share of food retail remains in the single digits. It seems that the coronavirus boost is mainly visible in Asia, where online share of food spending have increased from under 3% to over 4%. Europe and North America remain a little behind, with the online food budget representing only 1% of spending.
Source: Statista, Consumer Market Outlook 2021