4 days ago • Posted by Charles-Henry Monchau

In light of the recent surge in commodity costs and food prices, Shrinkflation might be accelerating

Shrinkflation is the "creative" masking of higher prices whereby retailers sell a materially lower amount of products for the 'same' price, covering up what is often a significant price increase on a "per unit" basis. According to The Bear Trap Reports, "this is the precursor to real inflation next." It looks indeed like consumer giants from Kimberly-Clark to Clorox, Procter & Gamble, as well as food makers such as Hormel, JM Smucker, General Mills, Skippy and Hershey are already doing just that. Source: www.zerohedge.com 

What is Shrinkflation?