118 days ago • Posted by Valérie Noël

The power of brand! Supreme was acquired by VF Corp yesterday for $2.1 billion

VF Corp. is adding skateboard and streetwear brand Supreme to its line of recreational apparel brands as people seek comfort and leisure wear during the pandemic. The parent company of Vans, Dickies, Timberland and The North Face on Monday announced plans to purchase Supreme in a $2.1 billion acquisition deal set to be completed before the end of the year. Founded in a New York skateboard shop in 1994, Supreme apparel has become popular with skateboarders, hip-hop fans and other Millennial and Gen Z youth cultures. In 2007, the Carlyle Group acquired half the company for $500 million. Over the years, VF and Supreme have routinely collaborated on products for VF's North Face, Timberland and Vans apparel lines - source: CNN, Morning Brew

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