207 days ago • Posted by Charles-Henry Monchau

U.S retail sales: a tale of 2 worlds

"The October U.S Retail Sales report missed expectations yesterday on both a headline and core basis. Breadth in this month’s report was also negative for the first time since April. Of the thirteen sectors tracked in the report, just five showed growth while eight declined. On the positive side, Non-Store retail was the main bright spot with m/m growth of 3.11%. That’s the last thing every traditional retailer wants to hear and could be indicative of another wave of retrenchment on the part of consumers as the weather gets colder and case counts rise. Electronics and Appliances also reported strong sales growth likely aided by the launch of the iPhone 12. On the downside, Clothing and Sporting Goods both saw m/m declines of over 4%, while sales at General Merchandise retailers dropped 1.1%" - Source: Bespoke 

Retail Sales by category: M/M chg. (%)