14 days ago • Posted by Martin Boujol
Where are digital media the strongest?
34% of global media sales have been generated digitally in the past year, or 5% more than in 2019. The growth is not expected to be so steep in the next years, but we can expect a 45% share by 2025. Asia is ahead of the US and Europe, expected to distribute a majority of its media digitally by 2022.