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Google

About Google (Alphabet Inc.)

Founded in 1998 by Sergey Brin and Larry Page, Google has evolved under its parent company, Alphabet Inc., into a colossal force in the tech industry. Known globally as the leading search engine and a dominant online advertising platform, Google has seen exponential growth, particularly with the rise of smartphone usage. Its mission transcends being a mere search engine; Google aims to organize the world’s information, making it universally accessible and useful. Its vast array of offerings includes not only search and advertising but also products like Google Docs, Google Maps, and personal blogging tools. ... read more

Product Range

Google's diverse services range from Gmail and YouTube to Google Maps. Its Android operating system is the most widely used mobile platform worldwide. The company is also a significant player in cloud technology with the Google Cloud Platform (GCP), offering a suite of cloud solutions.

Market Performance

Alphabet Inc., known for its flagship product Google, has demonstrated robust market performance in 2023:

  • 2023 Closing Stock Price: Alphabet Inc.'s stock (ticker: GOOGL) ended the year at a strong $140.93.
  • Annual Growth: The stock experienced a remarkable surge, closing the year with a gain of 58.83%.
  • Record High: The company's shares reached their all-time peak at $152.10 on February 02, 2022.
  • Revenue Growth: For the 12-month period ending September 30, 2023, Alphabet reported a revenue of $297.132B, marking a 5.32% increase year-over-year.

Despite competitive challenges from other major technology firms like Microsoft and Amazon, Alphabet has maintained its edge in the market. This is largely due to its continued innovation in areas like AI, cloud computing, and a diverse range of internet services, solidifying its position as a leader in emerging technologies and market adaptability.

Business Strategy

Alphabet's strategy is anchored in diversification and innovation, focusing on transformative technologies like AI and autonomous vehicles. Its growth pillars include:

  • Market Penetration: Google aims to expand its global online advertising market share through competitive pricing.
  • Product Development: Innovation-driven, focusing on new products like mobile apps and consumer electronics for revenue growth.
  • Market Development: Google targets new market segments by offering innovative uses for existing online services.
  • Diversification: Pursues growth in new industries, such as augmented reality, through strategic acquisitions like Raxium.

Impact and Future Outlook

Google has become a byword for online information retrieval, with its design efficiency setting the standard in the industry. Its digital advertising platforms, AdWords and AdSense, have transformed marketing by enabling targeted advertising. Google's influence extends beyond technology, shaping the way people access information and how businesses engage with their customers.
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Classic pricing

 

CFDs Stocks

Commissions from

2 ¢ per share

or 0.10%

CFDs Forex

0.88

on EUR/USD

CFDs index

Spreads from

0.8

US 500

CFDs Metals

Spreads from

0.2

on spot gold

Futures/Options

from

3 USDEURCHFGBP

+ Exchange commission

Swiss stocks

0%

U.S. Stocks & Other Stocks

Commission as low as

0.15%

min 6.50 USD

ETFs

0.15%

min 6.50 USD

Bonds

Commission as low as

0.35%

min 50 CHF

Funds

0.15%

min 8 CHF

Platinum pricing

Minimum initial funding 100,000 CHF

CFDs Stocks

Commissions from

2 ¢ per share

or 0.10%

CFDs Forex

0.5

on EUR/USD

CFDs index

Spreads from

0.8

US 500

CFDs Metals

Spreads from

0.2

on spot gold

Futures/Options

from

1.50 USDEURCHFGBP

+ Exchange commission

Swiss stocks

0%

U.S. Stocks & Other Stocks

Commission as low as

0.10%

min 6.50 USD

ETFs

0.10%

min 6.50 USD

Bonds

Commission as low as

0.20%

min 50 CHF

Funds

0.15%

min 8 CHF

Monthly cash rebates structure

Forex, Indices, and Commodities Rebates

Tier 1

Rebates Thresholds
(Millions of CHF Traded)

50-200

FlowBank Rebate
per 1M traded

3 CHF

Tier 2

Rebates Thresholds
(Millions of CHF Traded)

200-500

FlowBank Rebate
per 1M traded

5 CHF

Tier 3

Rebates Thresholds
(Millions of CHF Traded)

500+

FlowBank Rebate
per 1M traded

7 CHF

CFD rebate example

Your total trade volume for the month is CHF 250m. This means you reach Tier 2.
The Tier 2 rebate is CHF 5 for every CHF 1m you trade in the month
Your monthly rebate = CHF 1,250 (250 x 5)

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