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Amazon

About Amazon Inc. (AMZN)

Founded in 1994 by Jeff Bezos, Amazon Inc. has grown from an online bookstore to an American multinational technology giant. Headquartered in Seattle, Washington, it’s now a key player in e-commerce, cloud computing, digital streaming, and AI. As one of the Big Four tech companies, alongside Google, Apple, and Microsoft, Amazon dominates as the largest online marketplace and cloud computing platform globally. ... read more

Product Range

Amazon's product spectrum is vast, encompassing e-commerce, Prime Video streaming, and cutting-edge AI technologies. AWS, the cloud computing arm of the company, significantly contributes to its operating income. The company's foray into generative AI with its Bedrock platform highlights its continuous innovation and adaptability in technology.

Market Performance

  • 2023 Closing Stock Price: Amazon Inc.'s stock (AMZN) ended the year 2023 at a strong value of $151.94.
  • Annual Growth: The stock price witnessed an impressive surge, increasing by 80.88% over the year.
  • Market Dominance: Despite stiff competition from other tech giants and conventional retailers, Amazon maintained a robust market presence.
  • Annual Revenue: In the 12 months ending September 30, 2023, Amazon's revenue climbed to $554.028 billion, a 10.32% increase from the previous year.
  • Historical Highs: The stock peaked at its all-time high of $186.12 on July 8, 2021.

As of January 2024, Amazon boasts a market capitalization of $1.56 trillion, highlighting its vast influence in the global market. Despite its significant growth and market cap, Amazon continues to navigate intense competition from both traditional retail giants and other tech heavyweights.

Business Strategy

  • Customer-Centric Approach: Emphasizes enhancing customer experience, with initiatives like encouraging product reviews and offering 24/7 customer support.
  • One-Click Ordering and Amazon Prime: Streamlines shopping with one-click checkout and Prime membership benefits, including free shipping and streaming services.
  • Personalization and Data Analytics: Utilizes customer data to offer personalized shopping recommendations, improving user experience.
  • Efficient Fulfillment Network: Operates an extensive network of fulfillment centers for quick and efficient product delivery.
  • Innovative Retail Concepts: Includes Amazon Go stores, featuring cashierless shopping through advanced sensor technology.
  • Hassle-Free Return Policy: Offers easy returns, building trust and customer satisfaction.
  • Embracing Risk and Innovation: Demonstrates a high tolerance for failure, investing in new technologies and learning from setbacks like the Fire phone.

Impact and Future Outlook

Amazon’s influence extends well beyond e-commerce. Its innovations, such as the Amazon Go cashier-less stores and drone delivery projects, continue to set industry standards. Looking ahead, Amazon is poised to remain a key player in technology and retail, driving advancements in AI, cloud computing, and consumer experiences. With a management team adept at navigating macroeconomic challenges, Amazon’s stock represents a promising long-term investment.
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US 500

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FlowBank Rebate
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Your total trade volume for the month is CHF 250m. This means you reach Tier 2.
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