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Market Research

 Sport

The Swiss Series: "On" offers shoes you can’t buy

The Swiss shoes manufacturer introduced a subscription model for its new running shoes in order to ensure that the pair goes back to the company and that the recycling loop actually works.

 Sport

How to invest in sports

Winning money doing something you truly enjoy is never easy. In the case of sports, it might even be harder. To be paid for practicing your sport looks amazing, but for this you need hard work, talent and a sprinkle of luck. Miss any of the three ingredients and you’ll likely never make it.

Bike pedals sportshoes pedaling
 Sport

Echelon and the Prime Bike, a partnership with Amazon: it’s a lie

Echelon, much like Peloton, recently launched its “Prime Bike”, but it seems that they are in no way related to Amazon.