24 days ago • Posted by William Ramstein

Amazon capitalizes on the National Football League

Prime Video and Twitch, as well mobile properties run by Verizon Communications Inc. and the league, tallied an average-minute audience of 4.8 million for an exclusive presentation of the league's San Francisco-Arizona match-up, in the best regular-season streaming performance to date. When adding viewership from TV stations in the teams' home markets, the average-minute audience reached 5.9 million, according to the NFL. The league's media partners averaged 15.4 million viewers per game during the 2020 regular season, according to live-plus-same-day data from Nielsen Holdings PLC. The average delivery was down 6.7% from the 16.5 million watchers in 2019, as all five packages sustained audience erosion.

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