13 days ago • Posted by Martin Boujol
Has streaming maxed out its growth? Certainly not!
Netflix reported its quarter results earlier this week, and showed that despite what people may think, it still has much room to grow. Indeed, streaming accounted for only 27% of total TV screen time in June 2021, as cable still dominates in the US. Netflix is the first streaming service with 7% of total TV screen time, ahead of YouTube (6%) and Hulu (3%). Considering the fact that the adoption rate is even lower in developing countries, Netflix is confident that is had plenty of room to keep growing. Source: Statista, Nielsen report