207 days ago • Posted by Charles-Henry Monchau

The price of an iPhone over time

A great chart by James Egale about Apple product and pricing strategy over time. Apple has kept the standard iPhone relatively affordable. Meanwhile, the iPhone X or iPhone Pro is actually a new luxury range that didn't exist before - and they thus hiked the price - i.e Apple hasn't actually been hiking prices each year like what we could have thought. Over the last decade, they have  been diversifying their product range, effectively increasing their target audience.

The price of an iPhone over time (not adjusted for inflation)