207 days ago • Posted by Charles-Henry Monchau
The price of an iPhone over time
A great chart by James Egale about Apple product and pricing strategy over time. Apple has kept the standard iPhone relatively affordable. Meanwhile, the iPhone X or iPhone Pro is actually a new luxury range that didn't exist before - and they thus hiked the price - i.e Apple hasn't actually been hiking prices each year like what we could have thought. Over the last decade, they have been diversifying their product range, effectively increasing their target audience.