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129 days ago • Posted by Charles-Henry Monchau

The price of an iPhone over time

A great chart by James Egale about Apple product and pricing strategy over time. Apple has kept the standard iPhone relatively affordable. Meanwhile, the iPhone X or iPhone Pro is actually a new luxury range that didn't exist before - and they thus hiked the price - i.e Apple hasn't actually been hiking prices each year like what we could have thought. Over the last decade, they have  been diversifying their product range, effectively increasing their target audience.

#Technology
The price of an iPhone over time (not adjusted for inflation)
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