40 days ago • Posted by William Ramstein

Trade Desk tackles Google's market share

The Trade Desk Inc., which specializes in helping companies buy online ads across publishers’ websites, did what others failed at: eating into Google’s share of the market. While Google dominates that area of ad-buying with about 40% of the business, Trade Desk is up to nearly 8% and its share is growing faster than Google’s, according to ad-tech consulting firm Jounce Media. Source: WSJ

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