Birkenstock IPO: A step forward for your portfolio?

The recent Birkenstock IPO has left investors oscillating between the excitement of investing in a time-honored brand and the apprehension rooted in its weak debut performance.

As the dust settles, the question looms - would an investment in BIRK stock be a step forward or backwards for your portfolio?

What’s happening?

  • Birkenstock’s IPO was initially valued at a whopping $8.6 billion but saw a 12.6% drop on its debut day, offering a case study on the volatility inherent in initial public offerings.
  • Despite the rocky IPO, Birkenstock boasts robust financial health, having nearly doubled its revenue from 2020 to 2022.
  • Birkenstock’s IPO illuminates the contemporary investment landscape, where brand legacy and growth potential are juxtaposed against market trends and sentiment.

Birkenstock, a name synonymous with comfort and style, recently unveiled its IPO, riding the extra wave of popularity since its sandals features in the Barbie movie. Established over two centuries ago, the brand has successfully etched its legacy in the global footwear industry.


Birkenstock's debut on the stock market, under the ticker BIRK, sparked a lot of talks among investors and analysts.

The shares started at $41, which was lower than expected, and it wasn’t just about the price – the decline opened up a whole conversation about how people view the company and what’s going on in the economy. They raised $1.58 billion, but even with that, the company’s value dropped from $7.7 billion at the start to $7.55 billion by the end of the trading day.

Birkenstock'sturbulent debut wasn’t unique – other recent IPOs like Arm Holdings, Maplebear, and Cava Group also saw their stock prices fall below their IPO price.

Investment Opportunity

Birkenstock's made some big strides over the years, with revenue jumping from €727.9 million ( $770.9 million) in 2020 to €1.24 billion ($1.3 billion) in 2022. In the same time, their net profit also shot up by about €86 million (or $91 million).

Even though it's got some old-school charm, being a brand that’s been around since the 18th century, Birkenstock has been pulling in impressive sales numbers. A big chunk of this success comes from their popularity among women who are snapping up their sandals for around $100 a pair.

Birkenstock thinks there’s room to grow, especially in Asia and some parts of Europe like the U.K. and France where they’re not as big yet. But, it's not all smooth sailing - the fashion world can be fickle. Just look at companies like Canada Goose and Allbirds; their stocks aren't doing so hot right now.

Birkenstock’s long history and the fact that they’ve got the backing of some heavyweight investors, like L Catterton and Financière Agache, could give them a leg up. The brand's got a solid reputation, but to live up to the hype, they’re going to need to sell a whole lot of sandals.

Associated Risks

So, there’s a bit of a question mark hanging over Birkenstock's head. The company’s starting value was pretty high and to live up to it, they’re going to need to pull some seriously impressive numbers. The $8.6 billion target valuation? That means tripling their 2022 revenue.

There’s also a shadow cast by other companies that had hyped-up IPOs and then saw their stock prices take a nosedive. The luxury market isn’t helping either. LVMH, a big player in the game, reported slowing revenue, and that’s got investors feeling a bit uneasy, considering a good chunk of Birkenstock’s sales come from Europe, where high-income consumers are tightening the purse strings.

In summary

In the whirlwind of excitement surrounding Birkenstock’s IPO, there’s a real need for investors to step back and not get caught up in the buzz.

On the upside, Birkenstock boasts a rich history, a strong brand identity, impressive revenue growth, and the potential to expand in underpenetrated markets. However, a lofty initial valuation, the volatility of the stock market, and the cautionary tales of other recent IPOs pose downside risks.

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